A social powerhouse among the Turner portfolio, truTV's social platforms have seen tremendous growth since the network's rebrand, punctuated in Q1 2016, when the network's YouTube channel more than doubled its video views and more than tripled its engagement levels versus a year ago. During this period, the network ranked as one of cable's top networks among young adults.
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During the period Q4 2015 - Q1 2016, truTV delivered an audience with a median age of 35, which is a full three years younger as compared to the same time a year ago, bucking industry trends as most of the television landscape gets older. TruTV went through an extensive rebrand in October 2014 and has since emerged as a network with a passionate fan base of viewers that are younger and more affluent than their predecessors. Armed with this momentum and a fresh slate of programming from a diverse group of talent, we are building on a solid foundation and brand promise that is breaking through and clearly resonating with a growing audience of highly-coveted fans." "The new truTV is built around compelling, creator-driven shows featuring clear points of view and unique takes on different topics and formats, all told through a strong comedic lens. "Having successfully re-launched truTV in 2014, we have now turned a corner when it comes to premium content," said network president Chris Linn.
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These renewals join current series Adam Ruins Everything, Billy on the Street, Impractical Jokers and The Carbonaro Effect to round out the network's current slate of original programming. Additional episodes have also been ordered for two first-season series, Comedy Knockout and Rachel Dratch's Late Night Snack. On the renewals side, truTV has ordered new seasons of Fameless and Hack My Life, as well as the previously-announced scripted comedy Those Who Can't, which recently completed its first season and will return later this year for season two. New unscripted pilots include untitled projects from Hari Kondabolu, Kevin Pereira and Olivia Lee, which all join an untitled project for a comedic news show created by Jena Friedman in development. On the development front, the network has ordered a total of six new pilots, including two scripted offerings - Small Victories (working title), a comedy series about confronting everyday injustices written by and starring Melissa Hunter, and I'm Sorry (working title), a comedic look at confronting one's inner immaturity and neuroses written by and starring Andrea Savage. truTV has also given the go-ahead to two new specials: The Problem with Apu (working title), a feature-length documentary from comedian Hari Kondabolu, and an-all new Impractical Jokers live special that will follow on the heels of last year's juggernaut live punishment event. First up, the network has greenlit three all-new series: Jon Glaser Loves Gear, Greatest Ever and Lifescaping (working title).
Revamped Comedy Network Continues to Drive Strong Results, Gaining Viewers, Increasing Engagement and Getting Younger Since Brand RefreshĪs one of Turner's youngest, most socially-engaged networks, truTV enters the 2016-17 Upfront season with news of a robust slate that builds on its roster of original programming from some of the industry's freshest new comedic talent. Returning series include "Adam Ruins Everything," "Comedy Knockout," "Fameless," "Hack My Life," "Impractical Jokers," "Rachel Dratch's Late Night Snack" and "Those Who Can't." Turner's truTV Announces 2016-17 Programming Slate with 16 New Creator-Driven Series, Pilots, Specials and Renewals
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